Content Creates Awareness, Educates, and Informs: 75% more B2B customers in 2016 used content to research their purchasing decisions than they did a year ago. And what’s more: 95% of respondents said they are open to accepting vendor content as trustworthy.
Content Drives Search Traffic and Social: 79% of people search for relevant content in search engines (up 259% from two years ago). Social media is the #1 type of content accessed on mobile.
Content Converts Traffic to High-Quality Leads: Organizations who have an effective overall marketing strategy cite content marketing as the best source for the highest quality leads.
Content Nurtures Leads to Customers and Generates Revenue: 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. 79% of companies that have a blog report a positive ROI from content marketing.
Content Turns Customers to Fans and Promoters: 91% of B2B buyers are influenced by word-of-mouth when making their buying decision. Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.